Thursday, January 15, 2009

Oomble Launches Private Beta

After two years of development, Oomble officially launched into private beta on Jan. 12th, 2009. We were happy to receive a very positive and enthusiastic reaction from the users who signed up and started to use it. The ability to wirelessly transfer content to and from the mobile phone really seemed to resonate with a large number of users and we hope that this allows them to more fully utilize the media capabilities of these devices.

In this initial release, we targeted Samsung Instinct users on the Sprint 3G network by posting on a few Instinct user groups and forums. We chose to start with the Instinct because it has been marketed as an iPhone competitor and that fit well with our vision of Oomble, as a wireless alternative to iTunes for non-iPhone/iPod users. I found it very interesting that some forums took off like gang-busters, becoming very active with a steady number of users signing up, while others remained silent. You never know which one will hit, but when it does, it really starts to feed on itself and targeting several groups and forums helped make that happen.

We are very appreciative of all the users that have tried out the service and are grateful for all the comments and feedback we have received, with lots of suggestions to improve the service and requests for desired features. In the next few weeks, we will be addressing the issues that have popped up during this beta and will work to complete support for some new devices, including the BlackBerry Curve and Bold, and Google G1. These phones offer advanced capabilities, such as fast networking over WiFi in addition to their 3G connectivity, which Oomble will be able to take advantage of.