One thing about advertising is that there is a lot of room for people to be creative in the type of ad they want to put out to people. For one thing, one does not just have to advertise the products or the services that are being sold. One can also come up with many different projects. Some of the more creative commercials for Mullen Lowe include ads that have story lines or even messages that companies find some kind of way to relate to the company or the services that are offered. One could also come up with a genre that works well with their company.
In order for companies to have their best shot at this, it is important for them to leave it to the expert. Jose Borghi is one expert that knows how to bring about the best moods when it comes to the commercials. Among the tones he could use for his ad are action oriented, scary, cutesy, humorous, serious, exciting, romantic, and many other tones. Often times, these tones are very effective in getting the response that businesses want. For instance, when it comes to a comedic ad, one can focus on a message of the company and out it in circumstances that may seem unconnected. For instance, Geico’s good news ads.
One thing that it takes for any of these approaches to work is creativity. Jose Borghi has the creativity needed in order to put together ads that will gain the attention of audiences without causing them to roll their eyes or cringe. One thing Jose Borghi is good at is using the right amount of creativity in order to avoid making a business look desperate or like it is trying too hard. He makes ads that show a healthy amount of confidence brought forth from the company.