Jose Henrique Borghi – Most Influential Figure In Brazilian’s Advertising Space

The world of marketing and advertising is highly competitive as more and more companies try to fight each other out to win the significant market share and gain public attention. The publicity and marketing agencies have a tough time to devise campaigns that would help the companies achieve their business objectives and make an impact on the target audience. However, you do not need to worry about such factors when you have Jose Henrique Borghi working on your Ad campaign.

Jose Henrique Borghi is considered to be the marketing and advertising guru in Brazil and is the man behind some of the most famous ads ever created. With the experience of over 25 years in the industry, Mr. Jose aims to deliver only the best to his clients. One of the most famous ads he created, which is still referenced in the advertising world is for the wildlife conservation named “The Mammals of Parmalat.” It is an ad that still moves people from the world over and is considered a masterpiece in the advertising world.

As one of the master creators of some of the best ads in the industry, he has won a lot of awards recognizing his achievements and excellence in the advertising sector. He has earned a lot of awards over the years, including 12 Clios Award, 11 Awards at One Show, 15 Awards at the New York Festival, 20 Awards at Cannes, 7 Awards at London Festival, and more.

He currently serves as the CEO at Mullen Lowe Brazil, which is one of the top advertising agencies in Brazil today and handles marketing and advertising for many firms in the country and abroad. He has a worked for many other top advertising companies, including Talent, FCB, Standard Ogilvy, and DM9DDB. With the experience of over 25 years in the industry, he has delivered a lot to the advertising world and continues to surprise his clients with his unconventional approach towards each project.

Choosing The Tone Of The Ad With Jose Borghi

One thing about advertising is that there is a lot of room for people to be creative in the type of ad they want to put out to people. For one thing, one does not just have to advertise the products or the services that are being sold. One can also come up with many different projects. Some of the more creative commercials for Mullen Lowe include ads that have story lines or even messages that companies find some kind of way to relate to the company or the services that are offered. One could also come up with a genre that works well with their company.

In order for companies to have their best shot at this, it is important for them to leave it to the expert. Jose Borghi is one expert that knows how to bring about the best moods when it comes to the commercials. Among the tones he could use for his ad are action oriented, scary, cutesy, humorous, serious, exciting, romantic, and many other tones. Often times, these tones are very effective in getting the response that businesses want. For instance, when it comes to a comedic ad, one can focus on a message of the company and out it in circumstances that may seem unconnected. For instance, Geico’s good news ads.

One thing that it takes for any of these approaches to work is creativity. Jose Borghi has the creativity needed in order to put together ads that will gain the attention of audiences without causing them to roll their eyes or cringe. One thing Jose Borghi is good at is using the right amount of creativity in order to avoid making a business look desperate or like it is trying too hard. He makes ads that show a healthy amount of confidence brought forth from the company.