People who know about Don Ressler and Adam Goldenberg know about the two successful CEOs of TechStyle. TechStyle has brought forth tons of brands including Fabletics. These brands have turned out to be very successful when it came to fashion. One of the reasons that it has become a successful venture is that it has looked for gaps in the market. In other words, it has found pain points. After it has found that pain point, then it has looked into everything it can do in order to address the gap and bring in more innovations and sales.
One pain point that Don Ressler and Adam Goldenberg has looked at is the activewear section of fashion. One thing that they have seen is that there are limits to what is offered for women. Given that women are considered the more fashionable gender, it makes no sense that it should stop at physical activity. Just because one is working out does not mean that one can’t look good and stylish. As a matter of fact, Don Ressler and Adam Goldenberg have figured that a large part of what gives clothing its style is in the function that comes with it. Therefore, they have gotten together a team that can come up with some really good designs that will not only look good on women but also improve their function. The best part is that women can actually exercise better in these specially designed clothes.
Another pain point is in the quality of clothes. In order for people to get really good looking and durable clothing, they would have to pay tons of money. Otherwise, they would either have to settle for bland and boring clothing that is durable, or really stylish clothes that are only built only to last one full season. This is quite a compromise. However, Adam and Don have found ways to bring forth some of the highest quality styles at a low cost. This involves a paid subscription which helps people save money on their purchases. At the same time, they get free outfits every month as an appreciation for their subscription membership. https://onmogul.com/don-ressler