Technology, fashion, and e-commerce are segments that have received significant attention in the business sector. By 2016 the retail e-commerce revenues totaled up to $ 72 billion and are projected to rise by 2021 to $ 116 billion. Both newbies and developed fashion companies have employed innovative ways to win today’s digital customers. The technique deployed by the companies range from marketing using social media platforms to using CRM technology.
Many companies have used a trending marketing method called membership programs. One of the companies using this technique is the popular online subscription fashion retailer, TechStyle Fashion Group which is operated by co-founders and co-Chief Executives Officers, Don Ressler and Adam Goldenberg. TechStyle is a technology trailblazer established in 2010 under the name JustFab.
JustFab came to the industry with a fashion membership program for footwear which attracted many members. Those who subscribed with the VIP subscription were offered free shipping, 30% off retail pricing, exclusive products, and loyal reward points. In the first quarter of 2012, JustFab had already sold more than 2.5 million pairs of shoe. This entry was an incredible step for the company as it had only been on the market for only two years.
In 2016, JustFab acquired ShoeDazzle and FabKids which were attractive products that took its business to the U.K, Germany, and six other countries. Also, in collaboration with the fantastic actress Kate Hudson, JustFab launched Fabletics, another best-selling product. After a series of business expansion and tremendous improvements, the company decided to change its name from JustFab to TechStyle Fashion Group in 2016. The brand was an eye-catching one and placed the company in the limelight in the fashion game.
TechStyle is taking a different angle in marketing by infusing data science, membership commerce and personalization with marketing trends. Its membership program currently has 4.5 million members who are organically benefiting the company. With a workforce of 2,000 employees who are committed, TechStyle is expected to gain revenue of $ 700 million by the end of this year.
Adam Goldenberg is a prominent entrepreneur who started at a tender age of 13 when he established an online bulletin that morphed into the gaming website Gamer’s Alliance. He then sold Gamer’s Alliance to Intermix. Intermix made him its Chief Operating Officer at 19 years. He later left Intermix and collaborated with Don Ressler to establish Intelligent Beauty. Don Ressler is also an entrepreneur who has helped to create many companies. Mr. Ressler is also known for his economic knowledge that he is always sharing with people.
Greg Secker was born on 18/2/1975 Norfolk England and attended the University of Nottingham to study Agricultural and food science. He founded a group of companies in 2003 which consists of learning to trade, a global trading company with branches in London, Johannesburg, Sydney, and Miami as well as software such as Smartchart, capital index, FX capital for forex management services. Greg’s started out at the Thomas cook financial services then proceeded to run virtue trading desk which allows users receive live updates for foreign exchange transactions. He was named the vice president of Fortune 500 investments bank based in the United States, with his trading knowledge and the skilled traders surrounding him, his account had grown to the extent of leaving the group to develop his own company, Learn to trade.
Greg offers advice to those starting out in trading; he insists that before trading one must have a good understanding of the basics. One must also understand the working of the forex and the terminologies used when trading. By emulating the ways of a successful trader, it helps a Rookie climb up the ladder much quicker. Greg stresses that it’s essential for one to stick the best-proven methods. It takes time, but patience pays a lot in trading. There are many ups and downs in trade. Therefore, it is crucial for one to keep their emotions in check, frustrations could lead to more disappointments. Trading takes years to perfect. Consequently one must learn to be persistent and realistic because one does not become rich overnight. Trading has various methods that lead to multiple outcomes, it essential that when an amateur starts out, they have a precise worked out formulae that will lead them to their goals.
One of Greg Secker software’s was received recognition awards; the tool helps give traders’ access to Fx and thus enabling them to monitor and control the process. The capital index has won the award for best forex ECN/STP at the award ceremony. Greg has been known to attend events with other prominent people in attendance to give motivational speeches. Greg established the Greg Secker foundation which aims to improve the lives of people through education, life skills, and youth leadership and impact the community positively. The organizations also offer youth mentorship.
Sheldon Lavin always wanted to own a business when he started his professional life upon graduating from college. His background is in finance and his initial foray into the business world was as a consultant who helped companies secure funding for their operations and expansions.
Lavin’s goal, however, wasn’t just to run his own business, he also wanted to make a difference in the world and in the lives of people. He focused on food products as a way to enrich the lives of people with something they need every day.
His work as a financial consultant paid off when he began a relationship with a small food processor known as Otto & Sons. He helped them secure funding to expand their activities and continued through the years to maintain a working relationship with them. Eventually, the remaining partners retired and Lavin bought the business with global ambitions in mind. He has been their owner and CEO for decades and they have grown into a truly special company with a worldwide reach.
Sheldon Lavin intuitively realized the important role that technology would play in enhancing business activity and promoting greater productivity. Marketing is one area that Lavin has found this to be especially true and OSI Group uses the most advanced, modern marketing techniques to reach its customers and to communicate their vision.
Social media advertising and internet marketing are used by OSI Group and this keeps them at the forefront of successful marketing tactics. Technological trends are constantly monitored and the information is analyzed by a special team at OSI Group that keeps their marketing efforts current. Any techniques discovered by them will be incorporated into the company’s marketing programs.
One important facet of Lavin’s success in business has been his forward-looking nature. He believes that this sets him apart from the crowd and contributes greatly to his success in business and life. Early in his career, he began making decisions that would improve his situation in the future. This has allowed him to build an extraordinary company that has stood the test of time.
In a recent interview, Lavin articulated some of his thoughts on helping business leaders develop innovation in their own careers. He indicated that a humble attitude is very important as learning from co-workers and trusting human capital can go far toward cultivating an innovative atmosphere. He advocates listening to as many smart people as possible. Sheldon Lavin continues his amazing career with OSI Group and enjoys his work to this day.
OSI Group Info: en.wikipedia.org/wiki/OSI_Group