Fitness can apparently be about fashion too said, Kate Hudson, as she started this company that has taken the sportswear industry by storm. The selling technique is great, the offers are great, and the way that these clothes are designed is also great. These clothes were designed with the image of women in mind. You can also look sexy and fabulous while working out.
Welcome to the world of awesome sportswear that amazes every time. What you are going to get here is the best of sportswear that will make you look fabulous when you are working out, and the best part is; all of it is chosen according to your preference and taste. You will love these clothes.
Athleisure after Three Years
Women have always been forced to wear clothes that did not exactly appeal to them when they went out to the gym or just for workouts and then Kate thought it would be a good idea to design clothes that were sportswear and fabulous at the same time.
That is how Fabletics was born, and now after three years and a record for being a bestseller on Amazon, they have managed to build a company that is valued at $250 million. This was a gap that no one had thought to fill.
The Killer Business Approach; Reverse Showrooming Technique
Kate Hudson is a businesswoman who has come up with the idea that changed the way that one introduces themselves to the market and how to get customers. It is called reverse showrooming in the technical terms.
The process is simple as it works by getting the people you want to see what you have and the n let the allure of your work do the rest.
- Once you join, you get a free membership that will last you approximately five days. You will get all the choices that you may need to be sent to your email.
- You will then be given the option of either signing up or skipping the whole thing. That will give you time to think because you will have five days of online window shopping.
- After that, the statistics that have been collected indicate that about 30% will sign up, and later, 25% will come back to sign up.
Beating the Overpricing Companies
When it comes to marketing, there are companies that have been in the business for long, and we assume they are the best and unbeatable. That is why they overprice anything, and we still buy it anyway.
At Fabletics, they have decided to provide the same best quality accessories and clothes at a price that is normal and affordable even packaging them in kits that you can buy in bulk to have more choices at great prices that you will love.
Fabletics Offers You
- High-end quality clothes
- A fabulous look
- Prices that are unbeatable
- A free five-day show on the net