Honey Birdette, an Australian lingerie brand has opened a dedicated US selling site. The firm has revealed its plans of increasing UK stores to 40 before 2018 ends. Eloise Monaghan founded the brand in 2006. The company has experienced a 374% increase in online sales in the US over the past year. The margins influenced it to launch the US e-commerce site to enhance the experience of customers through faster delivery, extended commodity range, and easier returns for the US client.
It is focusing on America for retail openings with plans of rapidly increasing its UK stall count. Last year the entity opened its first outlet outside Australia in London’s Covent Garden, followed by two other stores in Westfield White City and Leeds’ Victoria Gate. The entity has publicized its intentions of opening more than ten openings in the UK and over 40 stores before the end of next year. In Australia, the brand has 55 outlets with intentions of launching other premium markets in Europe. BB Retail Capital (BBRC) finances Honey Birdette.
Honey Birdette was set up as a luxurious lifestyle brand to provide a solution to bedroom wear and accessories. It takes clients through the pleasure parlor using the high-end toys and carefully designed lingerie for the bedroom. The bold and innovative entity gained popularity as the best lingerie shop in Australia. Between 2012 and 2016, it has opened over 40 boutiques in Australia and employed more than 260 staffs. Honey Birdette’s teams are informative, vivacious, and buzzing to offer personalized services to visitors.
The stalls are flirty, unapologetically sensual, and playful with lavish décor. Guests receive a glass of champagne for every visit. They also offer luxurious massage candles, potent perfumes, leather crops, collars, cuffs, and harnesses. The honey plays the leading function in delivering Honey Birdette experience to entertain women. The creative director has led the brand in developing new collections and reaching out to new markets across Europe and US.
Find more about Honey Birdette on Instagram @honeybirdette.