Sheldon Lavin always wanted to own a business when he started his professional life upon graduating from college. His background is in finance and his initial foray into the business world was as a consultant who helped companies secure funding for their operations and expansions.
Lavin’s goal, however, wasn’t just to run his own business, he also wanted to make a difference in the world and in the lives of people. He focused on food products as a way to enrich the lives of people with something they need every day.
His work as a financial consultant paid off when he began a relationship with a small food processor known as Otto & Sons. He helped them secure funding to expand their activities and continued through the years to maintain a working relationship with them. Eventually, the remaining partners retired and Lavin bought the business with global ambitions in mind. He has been their owner and CEO for decades and they have grown into a truly special company with a worldwide reach.
Sheldon Lavin intuitively realized the important role that technology would play in enhancing business activity and promoting greater productivity. Marketing is one area that Lavin has found this to be especially true and OSI Group uses the most advanced, modern marketing techniques to reach its customers and to communicate their vision.
Social media advertising and internet marketing are used by OSI Group and this keeps them at the forefront of successful marketing tactics. Technological trends are constantly monitored and the information is analyzed by a special team at OSI Group that keeps their marketing efforts current. Any techniques discovered by them will be incorporated into the company’s marketing programs.
One important facet of Lavin’s success in business has been his forward-looking nature. He believes that this sets him apart from the crowd and contributes greatly to his success in business and life. Early in his career, he began making decisions that would improve his situation in the future. This has allowed him to build an extraordinary company that has stood the test of time.
In a recent interview, Lavin articulated some of his thoughts on helping business leaders develop innovation in their own careers. He indicated that a humble attitude is very important as learning from co-workers and trusting human capital can go far toward cultivating an innovative atmosphere. He advocates listening to as many smart people as possible. Sheldon Lavin continues his amazing career with OSI Group and enjoys his work to this day.
OSI Group Info: en.wikipedia.org/wiki/OSI_Group