Technology, fashion, and e-commerce are segments that have received significant attention in the business sector. By 2016 the retail e-commerce revenues totaled up to $ 72 billion and are projected to rise by 2021 to $ 116 billion. Both newbies and developed fashion companies have employed innovative ways to win today’s digital customers. The technique deployed by the companies range from marketing using social media platforms to using CRM technology.
Many companies have used a trending marketing method called membership programs. One of the companies using this technique is the popular online subscription fashion retailer, TechStyle Fashion Group which is operated by co-founders and co-Chief Executives Officers, Don Ressler and Adam Goldenberg. TechStyle is a technology trailblazer established in 2010 under the name JustFab.
JustFab came to the industry with a fashion membership program for footwear which attracted many members. Those who subscribed with the VIP subscription were offered free shipping, 30% off retail pricing, exclusive products, and loyal reward points. In the first quarter of 2012, JustFab had already sold more than 2.5 million pairs of shoe. This entry was an incredible step for the company as it had only been on the market for only two years.
In 2016, JustFab acquired ShoeDazzle and FabKids which were attractive products that took its business to the U.K, Germany, and six other countries. Also, in collaboration with the fantastic actress Kate Hudson, JustFab launched Fabletics, another best-selling product. After a series of business expansion and tremendous improvements, the company decided to change its name from JustFab to TechStyle Fashion Group in 2016. The brand was an eye-catching one and placed the company in the limelight in the fashion game.
TechStyle is taking a different angle in marketing by infusing data science, membership commerce and personalization with marketing trends. Its membership program currently has 4.5 million members who are organically benefiting the company. With a workforce of 2,000 employees who are committed, TechStyle is expected to gain revenue of $ 700 million by the end of this year.
Adam Goldenberg is a prominent entrepreneur who started at a tender age of 13 when he established an online bulletin that morphed into the gaming website Gamer’s Alliance. He then sold Gamer’s Alliance to Intermix. Intermix made him its Chief Operating Officer at 19 years. He later left Intermix and collaborated with Don Ressler to establish Intelligent Beauty. Don Ressler is also an entrepreneur who has helped to create many companies. Mr. Ressler is also known for his economic knowledge that he is always sharing with people.